Point of View Glaze It – Hydrating Makeup Primer (50 ml)
Glaze It by Point of View (POV Beauty) is a gripping primer that creates a hydrated, healthy, radiant base for makeup—ensuring a flawless and long-lasting finish. Thanks to its proprietary Gripping Glaze Technology™, the formula simultaneously primes, hydrates, and smooths the skin, providing reliable hold for your makeup.
Action
This sensorial, blurring formula works in three key ways:
• Primes: Creates a glassy-silky, even base that enhances makeup grip—preventing it from sliding and caking throughout the day.
• Hydrates: Hydrating ingredients keep the skin plump and moisturized under makeup, reducing the appearance of fine lines and dry patches.
• Smooths: Optically smooths and refines skin texture, minimizing the appearance of pores and imperfections for a polished, flawless finish.
Key Technology: Gripping Glaze Technology™
At the heart of Glaze It is POV Beauty’s proprietary Gripping Glaze Technology™, which creates a glassy, perfect foundation that increases grip. The result is long-lasting radiant skin that remains hydrated under makeup—absolute protection for your complexion.
Key Ingredients
• Niacinamide – A water-soluble vitamin that brightens, evens skin tone and texture, supports the skin barrier, and helps reduce temporary redness.
• Glycerin – A powerful humectant that attracts and retains moisture in the skin, helping to hydrate, soften, and strengthen the skin barrier.
• Adenosine – Improves skin texture, giving it a firmer and smoother appearance, enhances radiant glow, and supports the skin barrier.
• Polymers (PVP) – Improve skin texture, feel, and overall appearance, while increasing makeup adhesion.
Clinical and Dermatological Study Results
• 93% of participants agreed their skin looked and felt smoother*
• 96% agreed that makeup application was smooth and easy to blend*
• 93% confirmed that skin looked healthy*
• 93% agreed that skin remained hydrated under makeup all day long*
• 93% agreed that the product helps makeup stay in place*
• 96% stated that the product seamlessly integrated into their daily routine after just one week of use*
*Results from a consumer perception study conducted at an independent testing laboratory with 32 participants.
Dermatologically and clinically tested. Suitable for sensitive skin. Tested on a wide range of skin types, tones, ages, and skin concerns. Made in Korea.
Why Choose It?
Use alone for a smooth, glassy finish or as a base for your favorite foundation—Glaze It will provide a long-lasting, hydrated, and radiant complexion all day long. Forget about makeup sliding off and enjoy healthy-looking skin from morning to night.
