Point of View drip it Nourishing Glow Serum

Point of View drip it — Nourishing Radiance Serum

POV Beauty's drip it is a lightweight, nourishing facial serum that intensely hydrates, visibly brightens, and smooths skin, providing a radiant, hydrated look all day long. The formula combines cutting-edge fermentation technology with clinically proven active ingredients to deliver intense hydration that lasts for up to 12 hours — without feeling heavy or greasy. Suitable for all skin types, including dry, oily, sensitive, and mature.

Why it works:

At the heart of the drip it formula is POV Beauty's patented 2X FermentVital Complex™ — an effective blend of fermented ingredients inspired by Korean skincare, processed using a two-step fermentation method:

• Fermented Rice — strengthens the moisture barrier, brightens, softens, and tones the skin, giving it a natural glow from within.
• Fermented Ginseng — improves the appearance of skin elasticity and minimizes the look of fine lines.
• Fermented Adlay — enhances the skin's natural moisture, giving it a bouncy, hydrated, and plump appearance.
• Fermented Potato — soothes and nourishes the skin, boosting its natural radiance for a healthy, luminous look.

The formula is also enriched with MegaMirrored Molecular Complex™, which restores vitality, protects the skin's moisture barrier, and enhances its natural radiance.

Key active ingredients:

• Niacinamide — visibly evens skin tone and smooths texture.
• Panthenol (Pro-Vitamin B5) — a humectant that attracts and retains moisture, leaving skin soft and smooth.
• Sodium Hyaluronate (4 forms) — a multi-dimensional hyaluronic acid complex providing deep and surface hydration and a plumping effect.
• Moringa Oleifera Seed Extract — nourishes and protects the skin.
• Resveratrol — an antioxidant-rich ingredient supporting overall skin vitality.
• Pyrus Malus (Apple) Fruit Extract — improves elasticity, strengthens the protective barrier, and retains moisture.
• Oryza Sativa (Rice) Bran Oil — conditions and nourishes the skin.

Clinically proven results:

• ✔ 100% of participants reported improved skin hydration within 12 hours (corneometric study conducted by an independent laboratory, 32 individuals).
• ✔ Clinically proven improvement in skin elasticity within 2 weeks (cutometric study, 31 women).
• ✔ 90% confirmed that the serum gave their skin a brighter and smoother appearance.
• ✔ 93% confirmed that their skin became softer and smoother.
• ✔ 95% confirmed that the product primes and smooths skin for makeup.
• ✔ Temporary repair of the skin's moisture barrier within 30 minutes (TEWL study, 32 individuals).

Formula properties:

• Dermatologically tested
• Clinically tested
• Suitable for sensitive skin
• Made in Korea
• Lightweight, non-heavy formula
• Ideal as a daily skin preparation step — morning and/or evening

Place in your skincare routine:

Use drip it after an essence (e.g., drench it Soothing Priming Milk) and before a moisturizer (e.g., whip it Lightweight Deep Moisturizer) to create a complete, hydrating skincare routine.

Water (Aqua/Eau), Glycereth-26, Niacinamide, Glycerin, Panthenol, 1,2-Hexanediol, Propanediol, Pyrus Malus (Apple) Fruit Extract, Tremella Fuciformis Sporocarp Extract, Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Lactobacillus/Rice Ferment, Saccharomyces/Potato Extract Ferment Filtrate, Saccharomyces/Coix Lacryma-Jobi Ma-Yuen Seed Ferment Filtrate, Lactobacillus/Glycine Soja (Soybean) Ferment Extract, Lactobacillus/Panax Ginseng Root Ferment Filtrate, Resveratrol, Limnanthes Alba (Meadowfoam) Seed Oil, Oryza Sativa (Rice) Bran Oil, Squalane, Hydrogenated Lecithin, Moringa Oleifera Seed Extract, Sodium Polyacryloyldimethyl Taurate, Silica, Gluconolactone, Polyglyceryl-10 Laurate, Sclerotium Gum, Pentylene Glycol, Polyglyceryl-10 Stearate, Ethylhexylglycerin, Sodium Phytate, Citric Acid, Ethoxydiglycol, Maltodextrin, Poloxamer 338

Each ingredient is carefully selected to ensure our products are effective, safe, and suitable for various skin types.

Once we receive your return, we will issue a refund within 5-7 business days. The funds will be returned to the same payment method
you selected when placing your order. More information on how to initiate a return can be found on the Returns page - you can also contact our customer service, we'll be happy to help. Shop with peace of mind, you're in good hands.