Purple Toning Shampoo Bar for Color Treated & Grey Hair

Kitsch Purple Toning + Biotin Solid Shampoo Bar

The world's first purple shampoo bar with biotin – the Kitsch Purple Toning + Biotin Solid Shampoo Bar is designed for blonde, silver, gray, white, and bleached hair, both color-treated and natural. This 91 g / 3.2 oz bar lasts for up to 100 washes, replacing two bottles of liquid shampoo and significantly reducing single-use plastic waste.

Key Benefits

• Neutralizes yellow and brassy tones: Potent purple pigments (Acid Violet 43) eliminate unwanted warm undertones, restoring a cooler, brighter, and more vibrant color – with visible results after just one wash.
• Enriched with Biotin: Biotin (vitamin B7) supports keratin production, making hair appear thicker and stronger, while also improving its texture and manageability.
• Nourishment from Hydrogenated Castor Oil: Hydrogenated castor oil nourishes hair from root to tip, balances the scalp, and gives strands a clean, healthy look.
• Shine and Strengthening: The Biotin-infused formula adds shine, reduces dullness, and strengthens the hair structure – for smoother, stronger, and more vibrant results from the first use.
• pH-balanced, color-safe: Gentle enough for daily use on color-treated and chemically processed hair.

Formula Features

• Free from: parabens, phthalates, silicones, sulfates, and artificial fragrances
• Scent: Orange Blossom & Jasmine
• Bio-based ingredients, made in the USA with sustainably sourced materials
• Leaping Bunny Certified – cruelty-free, no new animal testing
• 4OCEAN Certified: For every shampoo or conditioner bar sold, 4ocean removes one shampoo bottle's worth of plastic from oceans, rivers, and coastlines
• Eco-friendly, recyclable packaging – plastic-bottle-free hair care

Who is it for?

Ideal for individuals with blonde, bleached, gray, silver, or white hair who want to eliminate brassy tones and add shine without fading their color. Suitable for both color-treated and natural hair.

Sodium Cocoyl Isethionate, Glycerin, Sodium Methyl Cocoyl Taurate, Water/Aqua/Eau, Hydrogenated Castor Oil, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Biotin, Amyl Cinnamal, Citronellol, Geraniol, Limonene, Linalool, Linalyl Acetate, Pelargonium Graveolens Flower Oil, Terpineol, Acid Violet 43 (CI 60730)

Each ingredient is carefully selected to ensure our products are effective, safe, and suitable for various skin types.

Once we receive your return, we will issue a refund within 5-7 business days. The funds will be returned to the same payment method
you selected when placing your order. More information on how to initiate a return can be found on the Returns page - you can also contact our customer service, we'll be happy to help. Shop with peace of mind, you're in good hands.