DIBS Beauty Double Standard Primer & Mascara Duo - lengthening brown primer and volumizing black mascara

DIBS Beauty Double Standard Primer & Mascara Duo

One pack, two ends: a brown primer for clean, separated length and a black mascara for lift and volume, worn on their own or layered.

DIBS Beauty Double Standard Primer & Mascara Duo is a double-ended mascara that pairs a lengthening brown primer with a thickening black mascara. Both formulas are tubing formulas: they stay flake-free and smudge-proof until they are rinsed off with warm water. The brown primer gives clean, buildable length without a greyish, chalky cast. It comes in a full size and in a travel-friendly mini that is just as versatile as the larger one.

Key ingredients

Butyrospermum Parkii (Shea) Butter

Shea butter is present in both formulas and is meant to nourish the lashes.

Panthenol and Sodium Hyaluronate

Conditioning ingredients present in both the primer and the mascara.

Copernicia Cerifera (Carnauba) Wax

Carnauba wax in the black mascara, an ingredient that helps give the lashes shape.

Action and benefits

• the brown primer, with a precise elastomer-bristle brush, separates and defines the lashes for clean, buildable length
• the black mascara, with a wavy 290-fibre wand, lifts the lashes and adds buildable thickness
• three looks from one tube: the primer alone for natural length, the mascara alone for quick volume, or both formulas together
• tubing formulas that do not flake or smudge and come off the lashes with warm water, with no harsh remover and no rubbing
• the precise primer brush defines the lower lashes without clumping
• the mascara can be layered without clumping, so the finish, from natural to dramatic, depends on the number of coats
• according to the manufacturer, the product is dermatologist tested and not tested on animals

How to use

1. Prime. Twist open the end closest to the “D” in the DIBS logo and sweep the brown primer through the lashes with the elastomer-bristle brush for clean, separated length.
2. Define. While the primer is still tacky, add the black mascara with the wavy wand, which coats every lash and builds volume.
3. Layer. Build up the black mascara in as many coats as desired: the formula does not clump, so the finish can be anything from natural to very dramatic.

Who it is for

For anyone who likes a quick lash look in one move: natural length by day and depth in the evening. For those looking for a mascara that resists flaking and smudging and comes off with warm water. The mini suits a travel make-up bag.